In the proof of concept study carried out by Akbank together with Jasper AI, the effects of generative artificial intelligence in the preparation of marketing content were tested. You can read our case study for details of the PoC!
Pioneering financial innovations, Akbank LAB launches new products and services to create the future of finance. LAB tests innovative solutions by collaborating with fintech and technology companies.
In a competitive environment, Akbank aims to maintain a consistent and impressive content strategy. The Digital Marketing team works to create high-quality content to effectively connect with customers. The team needed a solution to increase customer engagement and create compelling campaign content strategies. Akbank LAB and Digital Marketing teams tested how to achieve all these while ensuring operational efficiency with the use of Jasper AI. Tested across ten campaigns in three months, notable successes were achieved, including a 40% reduction in content creation time and a 3% increase in response rates.
